The platform automates the display of advertising campaigns according to events that can increase their impact, such as weather conditions or the outcome of a match. Kamp'n has just raised 2 million euros to expand in Europe and develop its technology on other networks.
Source : Avekapeti
Kamp'n's technology for optimizing the performance of online advertising campaigns has had one success after another. After being recognized as a Google and Facebook Marketing Partner, a status shared by a handful of companies in the world, the young Marseille-based company has just completed a €2 million round of financing with the Equity Crowdfunding startup ChainRaizer, with over a thousand individual investors.
The operation leaves the founder, Charles Martin-Laval, as the majority shareholder. "It will allow us to strengthen our sales teams to expand in Europe, and to invest in the development of the platform on other networks," he explains. In his sights are LinkedIn, Snap, Pinterest and Twitter, in addition to Facebook, Google and Instagram.
Kamp'n has no front-end competitor. After two years of research, the company has developed a software solution that automates and contextualizes the display of online ads. Its system is based on a set of rules drawn from partnerships with other Web players: weather services, sports information, video channels, etc. To configure their campaign, brands simply check the corresponding boxes. To set up their campaign, brands simply check the corresponding boxes. Display a promotion on a room in the mountains when it starts snowing, re-launch bets on a game after the first goal is scored, or manage the offers of a network of stores by taking into account the comments of Internet users.
France Télévisions and But
According to the company, its platform improves the performance of digital campaigns by an average of 35% and generates a productivity gain of more than 75%. Marketed as a monthly license at an undisclosed cost, it has already convinced a hundred or so customers, including France Télévisions, Odalys, Digitick and the But brand, who have spent a total of more than 10 million euros on advertising campaigns boosted by Kamp'n. The company hopes to capture one fifth of its market, estimates at $1billion, within a decade.
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